Nielsen

#Consumers2Creators: How African-Americans Are Dominating The Digital World By Pursuing A ‘For Us, By Us’ Mentality. By Brianna Rhodes, Blavity — Nielsen’s 2018 report, “Consumers to Creators: The Digital Lives of Black Consumers”, revealed that 54 percent of African-Americans are 34 and younger, meaning the majority were born and raised in the era of rapid digital media advancements. The report makes a case that a “Black Renaissance” is…